History

The brainchild of Judi Hopka. Judi envisioned an event where great live music can have a positive impact at the same time serving to make a real difference. Judi Hopka and Jen Hasseler launched the idea – and a great day of live music with a fantastic cause was born!
A little backstory: In February of 2017, Jen Hasseler was diagnosed with Invasive Ductal Carcinoma – the most common form of breast cancer. Her entire world turned upside down in an instant. She was terrified, confused, and lost. Navigating the world of staging, treatment, insurance coverage, the emotional and physical toll – it was all overwhelming. Jen found The Breast Cancer Resource Center (BCRC), where she was assigned to a Patient Navigator, who is also a breast cancer survivor. BCRC and her navigator helped Jen to find her footing, and her way through the journey of breast cancer, in a way that nobody else could. After a double mastectomy with reconstruction, Jen was declared cancer-free, and began volunteering with BCRC, and modeling each year in their signature fundraiser, ArtBra. In 2021, the breast cancer returned. Once again, Jen turned to BCRC for their unique support and resources. Treatment the second time consisted of surgery to remove the tumor and affected lymph nodes, chemotherapy, radiation and a complete hysterectomy. Jen is once again cancer-free, and more determined than ever to support the Breast Cancer Resource Center – an organization that changed her life. It’s very important to Jen that the BCRC is here for generations to come.